These prompts help Marketing Managers write complete influencer briefs in under 2 minutes. Copy any prompt, fill in your campaign details, and get a finished brief ready to send to creators or agencies.
These prompts pair well with Jasper AI for Marketing Managers-specific tone control, or Copy.ai for fast iteration.
Campaign Launch Briefs
You are a Marketing Manager writing an influencer brief for a new product launch campaign.
Product: {product_name} Launch date: {launch_date} Target audience: {demographic_and_psychographics} Campaign budget: {total_budget_range} Influencer tier: {micro_influencers / mid_tier / macro / celebrity} Key message: {main_positioning_statement} Deliverables needed: {number_and_type_of_posts} Campaign hashtags: {branded_hashtags}
Write a 400-500 word influencer campaign brief that includes campaign objectives, content requirements, posting timeline, usage rights, and payment terms. Structure it with clear sections and bullet points for easy scanning. Include specific do’s and don’ts for content creation.
When to use it: When you’re 48 hours out from sending briefs to your shortlisted creators and need the foundational campaign document finished.
Pro tip: Always specify usage rights duration upfront - most creator pushback comes from unclear licensing terms buried in contracts later.
You are a Marketing Manager creating a brief for influencers promoting a limited-time product drop.
Product: {product_name} Drop date and time: {specific_launch_datetime} Quantity available: {limited_units_available} Discount code: {unique_promo_code} Posting window: {start_time} to {end_time} Target followers: {minimum_follower_count} Content angle: {urgency / exclusivity / behind_scenes} Brand voice: {playful / sophisticated / edgy} Approval required: {yes / no}
Write a 250-300 word brief focused on creating urgency and driving immediate action. Include specific posting instructions, required copy elements, and clear call-to-action language. End with next steps and timeline.
When to use it: For flash sales, limited drops, or time-sensitive promotions where precise coordination across multiple creators is critical.
Pro tip: Build in 30-minute buffer zones between creator post times to avoid audience overlap and maximize reach.
You are writing an influencer brief for creators attending your product launch event.
Event: {event_name} Date and venue: {event_details} Product being launched: {product_name} Attendee count: {expected_guests} Key photo opportunities: {specific_moments_or_setups} Posting requirements: {live_stories / posts / reels} Event hashtag: {official_hashtag} Brand executives present: {names_and_titles} Gifting details: {what_creators_receive}
Create a 350-400 word event brief covering pre-event, during-event, and post-event content expectations. Include specific shot lists, timing guidelines, and how to handle other brands/competitors at the event. Specify which moments require real-time posting vs can be posted later.
When to use it: Two weeks before your launch event when finalizing creator logistics and content expectations.
Pro tip: Create a private event hashtag for creators to use - it helps you track coverage and creates FOMO for non-attendees.
You are a Marketing Manager briefing influencers for an unboxing campaign of your new product line.
Product line: {product_collection_name} Number of items: {quantity_in_package} Key features to highlight: {three_main_selling_points} Unboxing experience elements: {packaging_details} Target posting date: {preferred_posting_date} Video length: {duration_requirements} Platform focus: {instagram / tiktok / youtube} Audience demographic: {target_customer_profile} Competitor mentions: {allowed / not_allowed}
Write a 300-350 word unboxing brief that guides creators through the reveal process while maintaining authenticity. Include specific moments to capture, reactions to emphasize, and how to naturally integrate product benefits. Provide guidance on lighting, angles, and pacing.
When to use it: When shipping PR packages and you need creators to understand exactly how to showcase your product’s unboxing journey.
Pro tip: Send unboxing briefs 24 hours after shipping confirmation - creators are most excited right after receiving packages.
You are creating an influencer brief for a brand collaboration announcement post.
Partnership type: {brand_ambassador / one_time_collab / long_term_partnership} Announcement timing: {when_to_post} Brand story angle: {why_this_partnership_makes_sense} Personal connection: {creators_genuine_connection_to_brand} Collaboration details: {what_creators_will_be_doing} Future content teaser: {upcoming_campaigns_or_projects} Brand values alignment: {shared_values_to_mention} Legal requirements: {FTC_disclosure_specifics} Visual requirements: {branded_imagery_or_logos_needed}
Create a 250-300 word brief for partnership announcement content that feels authentic and builds excitement for future collaborations. Include guidance on storytelling approach, required disclosures, and how to introduce the brand to their audience naturally.
When to use it: Right after contracts are signed and you need creators to announce partnerships in a way that primes their audience for upcoming sponsored content.
Pro tip: Encourage creators to share their personal discovery story with your brand - it makes future sponsored content feel more organic.
Creator Guidelines and Requirements
You are a Marketing Manager writing content guidelines for beauty influencers showcasing your skincare routine.
Product line: {skincare_products} Routine timing: {morning / evening / both} Skin type focus: {target_skin_concerns} Application technique: {specific_usage_instructions} Before/after timeline: {results_timeframe} Lighting requirements: {natural / ring_light / studio} Competitor restrictions: {brands_to_avoid_mentioning} Claims compliance: {approved_benefit_statements} Tutorial length: {video_duration_range}
Write a 400-450 word guideline document covering proper product application, compliant benefit claims, visual standards, and authentic integration tips. Include a section on what not to say and approved messaging framework. Structure with numbered steps and clear compliance boundaries.
When to use it: Before sending skincare PR packages to creators who haven’t worked with your brand before and need detailed usage guidance.
Pro tip: Include close-up application shots in your requirements - beauty audiences want to see texture, absorption, and technique details.
You are creating posting guidelines for food influencers featuring your restaurant’s new menu.
Restaurant: {restaurant_name} Menu items to feature: {specific_dishes} Dining experience type: {dine_in / delivery / takeout} Food styling requirements: {plating_and_presentation_notes} Location tagging: {specific_venue_or_delivery_area} Dietary restrictions to mention: {allergen_or_dietary_info} Taste descriptors: {approved_flavor_descriptions} Price point positioning: {value / premium / accessible} Peak posting times: {optimal_meal_time_windows}
Create a 350-400 word guideline focusing on food presentation, authentic taste reactions, and driving foot traffic or orders. Include specific photography angles, required location tags, and how to naturally mention ordering process or reservation details.
When to use it: When coordinating food blogger visits or delivery partnerships and need consistent visual and messaging standards.
Pro tip: Ask creators to show the ordering or reservation process - audiences want the full experience, not just glamour shots.
You are writing guidelines for fitness influencers demonstrating your workout equipment.
Equipment: {specific_fitness_products} Workout type: {strength / cardio / flexibility / recovery} Safety considerations: {important_usage_warnings} Skill level: {beginner / intermediate / advanced} Workout duration: {exercise_session_length} Form demonstrations: {specific_techniques_to_show} Results timeline: {when_followers_might_see_benefits} Space requirements: {home_gym_setup_needs} Modification options: {alternative_exercises_or_adjustments}
Write a 450-500 word safety-focused guideline document covering proper form demonstration, realistic expectations setting, and beginner modifications. Include liability considerations, required disclaimers, and how to encourage followers to start slowly. Emphasize authentic progress sharing over dramatic transformations.
When to use it: Before shipping fitness equipment to creators, especially when your products require proper form instruction or have safety considerations.
Pro tip: Require creators to mention their fitness background and encourage followers to consult doctors - it protects both your brand and their audience.
You are creating content guidelines for travel influencers featuring your hotel property.
Hotel: {property_name_and_location} Stay duration: {number_of_nights} Room type: {accommodation_details} Property amenities to highlight: {pools_spa_dining_activities} Local experiences: {nearby_attractions_or_partnerships} Guest services: {concierge_room_service_special_offerings} Photography restrictions: {areas_where_photos_not_allowed} Peak season context: {timing_and_booking_considerations} Target traveler: {luxury / family / business / adventure}
Create a 400-450 word guideline covering property highlights, guest experience documentation, and authentic travel storytelling. Include specific amenities to feature, local context to provide, and how to naturally integrate booking information. Address photography etiquette and guest privacy considerations.
When to use it: Two weeks before influencer stays when finalizing logistics and content expectations with travel creators.
Pro tip: Connect influencers with your concierge team directly - insider local recommendations create more engaging content than standard tourist attractions.
You are writing guidelines for tech influencers reviewing your software or app.
Product: {software_or_app_name} Review period: {trial_duration} Key features to test: {specific_functionality_to_demonstrate} Use case scenario: {business / personal / creative / productivity} Comparison restrictions: {competitors_to_avoid_or_include} Technical specifications: {system_requirements_or_compatibility} Pricing structure: {subscription_model_or_one_time_cost} Support resources: {help_documentation_or_customer_service} Update frequency: {development_roadmap_or_feature_releases}
Write a 350-400 word guideline focusing on honest feature testing, realistic use case demonstration, and balanced review approach. Include guidance on technical accuracy, screenshot/screen recording best practices, and how to address limitations or learning curves authentically.
When to use it: When sending software access or demo accounts to tech reviewers who need clear testing parameters and review boundaries.
Pro tip: Provide sandbox accounts with realistic sample data - empty interfaces don’t showcase your software’s true capabilities or user experience.
Platform-Specific Brief Templates
You are writing an Instagram Reels brief for a fashion brand’s seasonal collection launch.
Collection: {seasonal_collection_name} Key pieces: {specific_garments_to_feature} Styling theme: {aesthetic_or_mood} Music requirements: {trending_audio_or_original_sound} Transition style: {outfit_change_method} Location setting: {studio / outdoor / home / store} Color palette: {brand_colors_or_seasonal_theme} Reel duration: {15_30_60_90_seconds} Call to action: {shop_now_save_share_visit}
Create a 300-350 word Instagram Reels brief focused on showcasing multiple outfits with smooth transitions and trending audio. Include specific shot sequences, timing suggestions, and how to naturally integrate product tags and shopping features. Address caption requirements and hashtag strategy.
When to use it: When launching seasonal collections and need creators to produce scroll-stopping Reels that drive traffic to your Instagram Shopping tags.
Pro tip: Share 3-5 trending audio options instead of mandating one - creators know what resonates with their specific audience better than brands do.
You are creating a TikTok brief for creators showcasing your home organization products.
Products: {specific_organization_items} Before/after reveal: {messy_space_to_organized_transformation} Space type: {closet / kitchen / bathroom / office} Organization challenge: {specific_problem_being_solved} Time-lapse duration: {actual_organizing_time} Final video length: {15_30_60_seconds} Text overlay requirements: {product_names_or_tips} Trending hashtag: {current_organization_trend} Educational angle: {tips_or_hacks_to_include}
Write a 250-300 word TikTok brief emphasizing satisfying transformation content and practical organization tips. Include specific filming techniques for before/after reveals, text overlay suggestions, and how to balance entertainment with education. Focus on authentic mess-to-organized storytelling.
When to use it: During back-to-school or New Year organizing seasons when transformation content performs exceptionally well on TikTok.
Pro tip: Encourage creators to show real mess, not staged clutter - TikTok audiences can spot fake before/after content immediately.
You are writing a YouTube video brief for creators featuring your cooking appliance.
Appliance: {specific_kitchen_equipment} Recipe focus: {dish_type_or_cuisine} Video format: {tutorial / review / recipe_test} Cooking skill level: {beginner_friendly / intermediate / advanced} Video length: {target_duration_range} Key features to demonstrate: {appliance_capabilities} Recipe complexity: {simple_weeknight / elaborate_weekend} Failure points to address: {common_mistakes_or_concerns} Final presentation: {plating_and_taste_test}
Create a 400-450 word YouTube brief covering recipe preparation, appliance demonstration, and honest performance evaluation. Include guidance on pacing, educational value, and authentic reaction capture. Address how to handle any cooking failures or unexpected results during filming.
When to use it: When partnering with cooking channels for in-depth appliance reviews that require longer-form content and detailed demonstration.
Pro tip: Encourage creators to cook recipes they’d actually make again - their genuine enthusiasm for both the dish and your appliance will show through.
You are creating a Pinterest brief for lifestyle influencers featuring your home decor collection.
Collection: {home_decor_line_name} Room focus: {living_room / bedroom / kitchen / bathroom} Design style: {modern / farmhouse / minimalist / maximalist} Color scheme: {seasonal_or_brand_colors} Key pieces: {specific_items_to_highlight} Styling props: {complementary_items_or_accessories} Photography style: {bright_airy / moody / natural_light} Pin descriptions: {SEO_keywords_to_include} Board integration: {existing_boards_to_pin_to}
Write a 300-350 word Pinterest brief focused on creating highly saveable styled room images with strong SEO potential. Include specific styling direction, photography requirements, and Pinterest-optimized description templates. Address seasonal timing and board strategy for maximum reach.
When to use it: During peak Pinterest planning seasons (fall for holiday decor, winter for spring refresh) when users are actively saving home inspiration.
Pro tip: Provide Pinterest creators with multiple styled shots of the same products in different room settings - variety