These prompts turn ChatGPT into your press release writing assistant. Each one produces a complete, publishable press release you can send to journalists or post on newswires. Perfect for copywriters who need professional PR content delivered fast.
These prompts pair well with Jasper AI for Copywriters-specific tone control, or Copy.ai for fast iteration.
Product and Service Launches
You are a PR professional writing a press release for a product launch.
Company: {company_name} Product: {product_name} Launch date: {launch_date} Key benefit: {primary_customer_benefit} Target market: {specific_audience} Price point: {pricing_info} Availability: {where_to_buy} Executive quote source: {spokesperson_name_and_title} Unique differentiator: {what_makes_this_different}
Write a 400-500 word press release following standard PR format. Lead with the news hook in the first paragraph. Include one executive quote in the second paragraph and one customer benefit-focused paragraph. End with a boilerplate about the company. Use active voice throughout and include specific launch details.
When to use it: Your client just finalized their product launch timeline and you need to get the press release to journalists 2-3 weeks before launch.
Pro tip: Keep your key benefit to one sentence. Journalists scan the first paragraph in 5 seconds, so pack your strongest selling point into the opening lines.
You are writing a press release for a software-as-a-service product launch.
Company: {company_name} Software name: {product_name} Industry it serves: {target_industry} Main problem it solves: {pain_point_addressed} Key features: {three_top_features} Integration capabilities: {platforms_it_works_with} Trial/pricing: {how_customers_can_access} CEO name and title: {ceo_info} Company headquarters: {location}
Create a 350-450 word tech-focused press release. Open with a problem/solution angle. Include one CEO quote about market timing and one paragraph explaining the technical advantage. Use metrics if available and emphasize ease of implementation.
When to use it: You’re announcing a B2B software launch and need to hit tech publications and industry trades.
Pro tip: Lead with the business problem, not the features. Tech journalists want to know why this matters to their readers’ bottom line first.
You are crafting a press release for a service expansion announcement.
Company: {company_name} New service: {service_description} Geographic expansion: {new_markets_or_regions} Previous service area: {existing_coverage} Investment amount: {funding_or_budget} Timeline: {rollout_schedule} Jobs created: {employment_impact} Customer benefit: {how_this_helps_existing_customers} Local partnership: {any_local_collaborations}
Write a 300-400 word expansion-focused press release. Emphasize local economic impact in the first paragraph. Include metrics about growth and future plans. Quote a company executive about market opportunity and include details about how existing customers benefit.
When to use it: Your client is expanding into new markets and wants to generate local press coverage in those areas.
Pro tip: Local business journals love job creation angles. If you’re creating even 5-10 jobs, put that number in your headline.
You are writing a press release for a mobile app launch.
App name: {app_name} Company: {developer_company} Platform availability: {ios_android_both} App category: {app_store_category} Core functionality: {what_the_app_does} Target users: {demographic_and_psychographic} Download info: {app_store_links} Monetization: {free_paid_freemium} Beta user feedback: {testimonial_or_usage_stats}
Create a 250-350 word mobile-focused press release. Lead with the user problem the app solves. Include download information prominently and mention any notable beta statistics. Keep technical jargon minimal and focus on user benefits.
When to use it: App launch day is here and you need quick coverage from tech blogs and app review sites.
Pro tip: Include actual beta user stats if you have them. “Used by 500 beta testers with 4.8 star rating” carries more weight than generic praise.
You are creating a press release for a professional service launch.
Service provider: {company_name} New service: {service_offered} Professional credentials: {relevant_certifications_or_experience} Service area: {geographic_coverage} Target clients: {ideal_customer_profile} Pricing structure: {how_clients_are_charged} Contact information: {phone_email_website} Differentiating factor: {competitive_advantage} Industry experience: {years_or_notable_clients}
Write a 300-400 word service-focused press release. Open with the market need this service addresses. Include credentials prominently and explain the service delivery process. End with clear contact information and next steps for potential clients.
When to use it: A professional service provider needs to announce their practice launch to local business publications.
Pro tip: Include specific credentials and certifications early. B2B service buyers scan for credibility markers in the first two paragraphs.
Company Milestones and Achievements
You are writing a press release about a significant company funding round.
Company: {company_name} Funding amount: {total_raised} Funding round: {seed_series_a_b_etc} Lead investor: {primary_investor_name} Use of funds: {what_money_will_fund} Total raised to date: {cumulative_funding} Employee count: {current_team_size} Market opportunity: {addressable_market_size} CEO name: {ceo_name_and_background}
Create a 400-500 word funding announcement press release. Lead with the funding amount and use. Include one investor quote about why they invested and one CEO quote about growth plans. Emphasize market traction and future milestones.
When to use it: Your startup client just closed their funding round and needs to announce it within 24-48 hours.
Pro tip: If the lead investor is well-known, put their name in the headline. Recognizable investor names add instant credibility to funding stories.
You are crafting a press release for a company acquisition.
Acquiring company: {buyer_company_name} Acquired company: {target_company_name} Transaction value: {deal_size_if_disclosed} Strategic rationale: {why_this_acquisition_makes_sense} Integration timeline: {when_integration_completes} Employee impact: {what_happens_to_staff} Market position: {how_this_changes_competitive_landscape} Leadership changes: {who_runs_what_going_forward} Closing date: {when_deal_finalizes}
Write a 450-550 word acquisition press release. Open with the strategic rationale, not just the transaction details. Include quotes from both companies’ leadership. Address employee retention and customer continuity clearly.
When to use it: The acquisition just closed or is about to close and you need to control the narrative before industry publications speculate.
Pro tip: Address the “why now” question in paragraph two. Journalists and competitors will dig into timing, so frame it proactively.
You are writing a press release about hitting a major customer milestone.
Company: {company_name} Milestone achieved: {customer_number_reached} Timeframe: {how_long_to_reach_milestone} Growth rate: {percentage_or_rate_of_growth} Customer segment: {type_of_customers} Geographic spread: {markets_served} Revenue impact: {how_this_translates_to_business} Product usage stats: {relevant_engagement_metrics} Executive quote source: {spokesperson_details}
Create a 300-400 word milestone press release. Lead with the achievement and its significance to the market. Include growth trajectory and future targets. Use specific metrics to demonstrate business momentum.
When to use it: You’ve just hit a round number milestone (1M users, 10K customers) and want to generate momentum coverage.
Pro tip: Round numbers work best for milestone stories. If you’re at 847K users, wait for 1M. The round number makes the story more newsworthy.
You are creating a press release for a major partnership announcement.
Company 1: {your_company_name} Company 2: {partner_company_name} Partnership type: {strategic_integration_distribution_etc} Customer benefit: {how_this_helps_end_users} Timeline: {when_partnership_launches} Market size: {opportunity_this_addresses} Integration details: {how_the_partnership_works} Revenue model: {how_both_companies_benefit} Joint offering: {what_customers_can_now_access}
Write a 400-500 word partnership press release. Open with the joint value proposition. Explain how the partnership works technically and include quotes from both companies. Focus on customer benefits over internal business advantages.
When to use it: You’ve signed a major partnership that expands your capabilities or market reach and want industry coverage.
Pro tip: Lead with the customer story, not the business development story. “Partnership enables X for customers” performs better than “Companies partner to expand market share.”
You are writing a press release about winning a significant industry award.
Award recipient: {company_or_individual_name} Award name: {specific_award_title} Awarding organization: {who_gives_this_award} Award category: {specific_category_won} Competition details: {number_of_nominees_selection_process} Why they won: {specific_achievement_recognized} Previous winners: {notable_past_recipients_if_relevant} Award ceremony: {when_and_where_presented} Quote source: {award_recipient_name_title}
Create a 250-350 word award announcement press release. Lead with the award name and significance. Include details about the selection process and competition. Quote the recipient about what the recognition means.
When to use it: You’ve just won an industry award and want to maximize the credibility boost in your sector.
Pro tip: If the award has prestigious past winners, name-drop 2-3 in the second paragraph. Association with recognized brands amplifies the honor.
Event and Conference Announcements
You are crafting a press release for a major conference or event.
Event name: {conference_title} Date and time: {event_schedule} Location: {venue_and_city} Host organization: {organizing_company} Target audience: {who_should_attend} Key speakers: {notable_presenters} Main topics: {conference_themes} Registration details: {how_to_sign_up_and_cost} Expected attendance: {projected_attendee_count}
Write a 350-450 word event announcement press release. Lead with the event’s value proposition for attendees. Highlight notable speakers and unique content. Include clear registration information and deadlines.
When to use it: Your event is 6-8 weeks away and you need to drive registration while building industry buzz.
Pro tip: Put your biggest-name speaker in the headline if they’re well-known in your industry. Speaker recognition drives more event coverage than event themes.
You are writing a press release about speaking at or presenting at a major industry event.
Speaker name: {presenter_name_and_title} Company: {speaker_company} Event name: {conference_or_event} Presentation topic: {specific_talk_title} Speaking slot: {keynote_panel_breakout} Date and time: {when_they_present} Key takeaways: {what_attendees_will_learn} Speaker expertise: {relevant_background} Event location: {venue_and_city}
Create a 250-350 word speaking announcement press release. Open with the speaker’s expertise and the value of their presentation. Include specific takeaways for attendees and how to access the presentation.
When to use it: You’ve been selected as a keynote or major speaker and want to build thought leadership before the event.
Pro tip: Focus on what attendees learn, not on how great the speaker is. “Will share three strategies for X” works better than “industry expert to speak.”
You are creating a press release for a product demo or launch event.
Product: {product_being_demonstrated} Event type: {launch_party_demo_day_open_house} Date and time: {event_schedule} Location: {venue_details} RSVP details: {how_to_register} What attendees see: {demo_agenda} Special offers: {event_exclusive_deals} Key personnel: {who_will_be_presenting} Target attendees: {ideal_audience}
Write a 300-400 word demo event press release. Lead with what attendees will see and experience. Include agenda highlights and any special event offers. Make registration process clear and prominent.
When to use it: You’re hosting a product demo event and need local business coverage plus customer attendance.
Pro tip: Include “hands-on” or “interactive” in your description if applicable. People attend demo events for access they can’t get online.
You are writing a press release about hosting or participating in a trade show.
Company: {exhibiting_company} Trade show: {event_name} Booth details: {booth_number_and_location} What you’re showcasing: {products_or_services_featured} Show dates: {event_duration} Show location: {venue_and_city} Special demonstrations: {live_demos_or_presentations} Show specials: {trade_show_exclusive_offers} Meeting requests: {how_to_schedule_booth_visits}
Create a 300-400 word trade show participation press release. Lead with what visitors will see at your booth. Include booth location prominently and any special show offers. Provide clear instructions for scheduling meetings.
When to use it: You’re exhibiting at a major trade show and want to drive qualified booth traffic.
Pro tip: Include your booth number in the headline if the trade show is industry-specific. Attendees often scan for booth numbers when planning their show schedule.
You are crafting a press release for a webinar or virtual event.
Webinar title: {presentation_topic} Host organization: {hosting_company} Presenter credentials: {speaker_background} Date and time: {when_it_happens_with_timezone} Registration link: {how_to_sign_up} Target audience: {who_should_attend} Key learning outcomes: {what_attendees_gain} Webinar format: {presentation_qa_demo} Follow-up materials: {recording_resources_offered}
Write a 250-350 word webinar announcement press release. Open with the learning value for attendees. Include presenter credentials and clear registration instructions. Mention any follow-up resources or recordings available.
When to use it: Your educational webinar is 2-3 weeks away and you need to fill registration slots.
Pro tip: Put the takeaway in the headline: “Webinar: How to Achieve X in Y Minutes” performs better than generic “Company Hosts Webinar on Topic.”
Executive and Personnel News
You are writing a press release about a senior executive hire.
New hire name: {executive_name} New position: {job_title} Company: {hiring_company} Previous role: {last_position_and_company} Start date: {when_they_begin} Reporting structure: {who_they_report_to} Key responsibilities: {what_they_will_lead} Relevant experience: {background_that_matters} Hiring rationale: {why_this_hire_now}
Create a 300-400 word executive hire press release. Lead with the hire’s significance to company growth. Include relevant background and quote both the new hire and hiring manager about expectations and goals.
When to use it: You’ve hired a senior executive from a recognizable company and want to signal growth and credibility to your market.
Pro tip: If they’re coming from a well-known competitor or big brand, put that company name in the headline. Brand association helps establish instant credibility.
You are creating a press release about an internal promotion to executive level.
Promoted employee: {person_name} New title: {new_position} Previous role: {old_position} Company: {organization_name} Tenure: {how_long_with_company} Key achievements: {what_they_accomplished_to_earn_promotion} New responsibilities: {what_they_will_now_oversee} Leadership quote: {ceo_or_manager_endorsement} Team impact: {how_this_affects_their_department}
Write a 250-350 word internal promotion press release. Open with the promotion and its significance. Highlight achievements that led to the promotion and include a leadership endorsement quote.
When to use it: You’re promoting someone internally to a senior role and want to reinforce company stability and growth opportunities.
Pro tip: Emphasize tenure and internal achievements. Promoting from within signals company culture and employee development to both customers and potential recruits.
You are writing a press release about a strategic advisory appointment.
Advisor name: {new_advisor_name} Advisor background: {relevant_experience} Company: {company_adding_advisor} Advisory role: {specific_advisory_focus} Board type: {advisory_board_board_of_directors} Strategic value: {what_expertise_they_bring} Company stage: {startup_growth_mature} CEO quote: {why_this_advisor_now} Advisor quote: {their_perspective_on_opportunity}
Create a 300-400 word advisory appointment press release. Lead with the advisor’s credentials and strategic value. Include quotes from both the CEO and advisor about the partnership and company direction.
When to use it: You’ve landed a high-profile advisor and want to use their credibility to enhance your company’s market position.
Pro tip: Lead with the advisor’s most impressive credential or company association. Their brand recognition often carries more weight than their specific advisory role.
You are crafting a press release about executive departure or retirement.
Departing executive: {person_leaving} Current position: {their_role} Company: {organization} Departure date: {last_day} Reason for leaving: {retirement_new_opportunity_transition} Tenure: {years_with_company} Key accomplishments: {major_achievements_during_tenure} Succession plan: {who_takes_over} Leadership tribute: {company_statement_about_their_impact}
Write a 300-400 word departure press release. Frame the departure positively and highlight their contributions. Include succession details and maintain relationships for future opportunities.
When to use it: A senior executive is leaving and you need to control the narrative while maintaining market confidence.
Pro tip: Always include succession details. Markets and customers worry about leadership gaps, so address the transition plan directly.
You are writing a press release about forming a new leadership team or advisory board.
Company: {organization_name} Leadership structure: {new_board_c_suite_advisory_group} Team members: {names_and_relevant_backgrounds} Formation purpose: {why_this_team_now} Combined experience: {total_years_or_notable_achievements} Focus areas: {what_this_team_will_address} Company stage: {growth_phase_requiring_this_expertise} CEO perspective: {quote_about_team_formation} Timeline: {when_team_becomes_active}
Create a 400-500 word team formation press release. Lead with the collective expertise and strategic timing. Include brief backgrounds for each member and clear rationale for the team structure.
When to use it: You’re assembling senior leadership or advisory talent and want to signal serious growth intentions to the market.
Pro tip: Lead with combined experience: “Leadership team brings 150+ years combined experience” creates more impact than individual credentials listed separately.
Frequently Asked Questions
What makes a ChatGPT press release prompt better than a template?
A good prompt produces a complete, publishable press release specific to your situation. Templates require additional writing work. These prompts generate full drafts you can edit and send immediately, saving 2-3 hours per release.
How do I customize these prompts for different industries?
Fill in the industry-specific variables with your client’s terminology and add relevant compliance language if needed (especially for healthcare, finance, or regulated industries). The structure works across sectors, but vocabulary should match your audience.
Should I fact-check ChatGPT’s output for press releases?
Always verify quotes, dates, numbers, and company details before publishing. ChatGPT creates structure and language, but you’re responsible for accuracy. Never send a press release without human review of all factual claims.