25 battle-tested prompts for copywriters who need landing page copy that converts, not clever copy that wins awards. Each prompt produces finished copy you can paste straight into your landing page builder.
These prompts pair well with Jasper AI for Copywriters-specific tone control, or Copy.ai for fast iteration.
Headlines That Stop the Scroll
You are writing the main headline for a landing page selling a digital product to busy professionals.
Product: {product_name} Target customer: {specific_job_title} who struggles with {specific_pain_point} Main benefit: {primary_outcome_they_want} Proof point: {statistic_testimonial_or_case_study} Tone: {urgent / authoritative / conversational} Competitor approach: {how_competitors_position_themselves}
Write 8 headline variations between 6-12 words each. Start 4 headlines with power words (Finally, Proven, Secret, Now). Make 2 headlines question-based. Include 1 statistic-driven headline. End with 1 contrarian headline that goes against industry assumptions. Each headline must promise the {main_benefit} without using jargon.
When to use it: When the client’s current headline is generic or when A/B testing reveals your headline isn’t beating the control.
Pro tip: Test the contrarian headline first on LinkedIn posts before putting it live—contrarian hooks either bomb completely or massively outperform.
You are crafting a headline for a landing page targeting people who’ve tried competitors and failed.
Product/service: {what_youre_selling} Failed solution they tried: {competitor_or_common_approach} Why that failed: {specific_reason_it_didnt_work} Your different approach: {how_you_solve_it_differently} Target outcome: {end_result_they_want} Timeframe: {how_fast_you_deliver} Social proof: {number_of_customers_or_success_rate}
Write 6 headlines that acknowledge their previous failure without dwelling on it. Use the format “Finally, [outcome] without [the thing that made them fail before]” for 2 headlines. Make 2 headlines solution-focused using “The [adjective] way to [outcome]”. Create 2 time-based headlines emphasizing {timeframe}. Keep each headline under 15 words.
When to use it: When you’re entering a crowded market or targeting people burned by previous solutions.
Pro tip: Include the failed competitor’s approach in your sub-headline to make the contrast crystal clear—subtlety kills conversion.
You are writing a headline for a premium-priced service landing page where price objections are common.
Service: {service_name} Price point: {actual_price_or_range} Cheaper alternatives cost: {competitor_pricing} What cheap alternatives miss: {why_cheap_fails} Your premium advantage: {specific_superior_outcome} Target customer income/revenue: {their_financial_level} Cost of inaction: {what_happens_if_they_dont_buy} ROI proof: {return_on_investment_data}
Write 5 value-focused headlines that justify premium pricing. Never mention price in the headline. Focus on ROI, exclusive outcomes, or cost of inaction. Use power phrases like “Professional-grade”, “Done-with-you”, “White-glove”. Make 2 headlines about exclusivity, 2 about superior results, 1 about cost of waiting. Each headline should feel expensive, not apologetic.
When to use it: When prospects are comparing you to cheaper alternatives or when price is the first objection in sales calls.
Pro tip: If your headline feels too salesy, add a specific number or timeframe—“Professional-grade” becomes “Professional-grade results in 30 days”.
You are creating a headline for a limited-time offer landing page with genuine urgency.
Offer: {specific_deal_or_bonus} Regular price: {normal_pricing} Sale price: {discounted_price} Deadline: {exact_date_and_time} Reason for urgency: {why_the_deadline_exists} Benefit of acting now: {what_they_get_by_buying_today} Consequence of waiting: {what_they_lose_after_deadline} Audience: {who_this_offer_targets}
Write 6 urgent headlines that create FOMO without sounding spammy. Include the deadline in 3 headlines. Focus on what they lose (not gain) in 2 headlines. Make 1 headline about limited quantity/spots. Avoid words like “amazing”, “incredible”, “unbelievable”. Use specific numbers and dates. Each headline must make delaying feel costly.
When to use it: During flash sales, course launches, or when you have legitimate scarcity (limited seats, bonuses expiring).
Pro tip: Always include the timezone in your urgency copy—“Ends Friday 11:59 PM EST” converts better than vague deadlines.
You are writing a headline for a “results guaranteed” landing page where you can offer a strong guarantee.
Product/service: {what_youre_selling} Guarantee terms: {specific_guarantee_details} Typical result timeframe: {how_long_results_take} Guarantee timeframe: {how_long_guarantee_lasts} Proof of confidence: {why_you_can_guarantee_results} Target skepticism: {specific_doubt_prospects_have} Risk reversal: {what_happens_if_it_doesnt_work}
Write 5 guarantee-focused headlines that remove risk. Lead with the guarantee in 3 headlines using “Guaranteed [outcome] or [consequence]” format. Make 1 headline about zero risk. Create 1 headline that challenges them to try it. Include specific timeframes in every headline. Make the guarantee feel natural, not desperate.
When to use it: When you offer money-back guarantees, results guarantees, or when trust is the main conversion barrier.
Pro tip: Put the guarantee terms immediately below the headline—the headline creates interest, the terms build confidence.
Conversion-Focused Body Copy
You are writing the main body copy for a landing page selling a course to people who’ve never bought an online course before.
Course topic: {what_you_teach} Student background: {their_current_skill_level} Their hesitation: {why_theyve_never_bought_courses} Course format: {video_text_live_etc} Time commitment: {hours_per_week} Support included: {community_coaching_qa} Success stories: {specific_student_results} Your credentials: {why_youre_qualified_to_teach} Price: {course_cost}
Write 400-500 words that acknowledges their course-buying hesitation in the first paragraph, then systematically addresses each concern. Use the Problem-Agitation-Solution structure. Include 2 specific student success stories with numbers. Address time concerns directly. End with a soft CTA that doesn’t feel pushy. Write conversationally, like you’re explaining to a friend.
When to use it: When entering markets where online courses aren’t normalized or targeting traditional professionals skeptical of digital learning.
Pro tip: Address the “I don’t have time” objection by comparing your course time to time they already waste on inefficient methods.
You are creating body copy for a B2B service landing page targeting decision-makers who need board/executive approval for purchases.
Service: {what_you_provide} Decision maker: {their_job_title} Who they report to: {boss_or_board_title} Budget range: {financial_parameters} Implementation timeline: {how_long_to_deploy} ROI metrics: {specific_measurable_returns} Risk mitigation: {how_you_reduce_their_risk} Case study: {similar_company_results}
Write 350-450 words focused on building a business case they can present upward. Start with industry-specific pain points. Include hard ROI numbers and implementation timeline. Address budget concerns with cost-of-inaction framing. Include one detailed case study with company size and results. Use formal but accessible language. Structure for easy forwarding to executives.
When to use it: When your contact loves your solution but needs to convince others, or when selling enterprise-level services with complex approval processes.
Pro tip: Create a separate “Executive Summary” section they can copy-paste into their internal proposal—make their job easier.
You are writing copy for a landing page targeting people who bought a competitor’s product and want to switch.
Competitor they’re using: {specific_competitor_name} Their frustration: {what_doesnt_work_about_competitor} Switching cost: {time_money_effort_to_change} Your advantage: {how_you_solve_their_frustration} Migration support: {how_you_help_them_switch} Proof from switchers: {testimonial_from_someone_who_switched} Limited risk: {trial_guarantee_or_gradual_transition}
Write 300-400 words that validates their frustration without attacking the competitor by name. Focus on what they’ll gain, not what they’ll lose by switching. Address switching costs upfront and show how you minimize them. Include one detailed switcher testimonial. Use empathetic language—they’re already frustrated. End with a low-commitment next step.
When to use it: When competing directly against established players or when you keep hearing “we already have a solution” in sales calls.
Pro tip: Never trash-talk competitors in copy—it makes you look petty and desperate. Focus on your strengths, not their weaknesses.
You are crafting copy for a high-ticket coaching or consulting landing page where prospects need to trust you with significant money.
Service: {coaching_or_consulting_focus} Investment level: {price_range} Your background: {relevant_experience_and_results} Client type: {who_you_work_with} Typical client results: {specific_outcomes_you_deliver} Your methodology: {your_unique_approach} Application process: {how_people_get_started} Social proof: {client_testimonials_or_case_studies}
Write 500-600 words that builds deep trust and authority. Open with a client transformation story. Explain your methodology without giving everything away. Include your background credibly, not boastfully. Address the investment with value-focused language. Describe your ideal client clearly so wrong fits self-select out. End with an application process that feels selective, not desperate.
When to use it: For consulting, coaching, or done-for-you services priced above $5,000 where trust and credibility drive conversions more than urgency.
Pro tip: Include a brief “This isn’t for you if…” section to repel bad-fit prospects—selectivity increases perceived value.
You are writing copy for a SaaS product landing page targeting users of a specific competitor who are hitting that tool’s limitations.
Your SaaS: {product_name_and_core_function} Competitor: {specific_tool_they_outgrew} Their limitation: {what_stops_working_as_they_scale} Your solution: {how_you_handle_what_they_cant} Migration process: {how_easy_to_switch} Pricing comparison: {how_your_pricing_works} Advanced features: {capabilities_competitor_lacks} Customer proof: {companies_who_switched}
Write 400-500 words for scaling businesses, not startups. Focus on grown-up problems: advanced features, better support, enterprise needs. Acknowledge what the competitor does well before explaining limitations. Detail your migration support. Include pricing context without detailed comparison charts. Use one detailed case study of a successful migration. Tone should be professional and solutions-focused.
When to use it: When targeting mid-market or enterprise prospects who’ve outgrown entry-level tools or freemium products.
Pro tip: Offer a migration consultation call instead of a demo—it positions switching as an upgrade, not a risk.
Irresistible Call-to-Action Copy
You are writing CTA button copy and surrounding text for a free trial landing page where the trial requires a credit card.
Product: {software_or_service_name} Trial length: {number_of_days} Credit card requirement: {why_you_need_card_upfront} What happens after trial: {auto_billing_or_manual_upgrade} Trial limitations: {any_restrictions_during_trial} Cancellation process: {how_easy_to_cancel} Primary benefit: {main_value_they_get_in_trial} Success metric: {what_constitutes_trial_success}
Write button copy (2-4 words) plus 2-3 supporting sentences that address credit card hesitation. Make the button action-focused, not generic. Clarify the trial terms clearly. Emphasize easy cancellation. Focus on what they’ll discover during the trial, not what they’ll buy after. Include a subtle urgency element. Make starting feel low-risk and high-reward.
When to use it: For software trials, membership sites, or subscription services where you need payment details upfront.
Pro tip: Use “Start your trial” instead of “Get free trial”—it’s more active and assumes they’ve already decided.
You are creating CTA copy for a high-value lead magnet that requires detailed contact information to access.
Lead magnet: {specific_resource_or_tool} Information required: {what_fields_they_fill} Target audience: {who_wants_this_resource} Value proposition: {why_its_worth_their_info} Follow-up sequence: {what_emails_they_get} Immediate access: {how_fast_they_get_resource} Additional benefits: {bonus_content_or_access}
Write button copy plus 1-2 sentences explaining the information exchange. Make the value clear and immediate. Address privacy concerns without dwelling on them. Emphasize instant access. The button should be benefit-focused, not process-focused. Include what happens next so there are no surprises. Make the trade feel obviously worthwhile.
When to use it: For valuable resources like calculators, templates, or industry reports where you need more than just an email address.
Pro tip: Add “Takes 2 minutes” or similar time indicator—people need to know the commitment level before starting.
You are writing CTA copy for a consultation booking page where prospects schedule a sales call with you.
Call purpose: {discovery_strategy_consultation_etc} Call length: {duration_in_minutes} Your role/title: {how_you_introduce_yourself} What you’ll cover: {specific_agenda_or_topics} Qualification criteria: {who_should_book} Calendar setup: {scheduling_tool_or_process} Preparation required: {what_they_should_bring} No-pitch promise: {if_its_not_salesy}
Write button text plus 2-3 surrounding sentences that make booking feel valuable, not risky. Position the call as strategic advice, not sales pitch. Clarify who should book and who shouldn’t. Include the time commitment. Make the value they receive obvious. Use consultative language, not sales language. The button should feel like they’re requesting help, not agreeing to be sold.
When to use it: For strategy sessions, discovery calls, or consultations that are part of a longer sales process.
Pro tip: Never call it a “sales call” in the CTA copy—use “strategy session” or “consultation” even if you plan to pitch.
You are creating CTA copy for a limited-time bonus or package deal where multiple items are bundled together.
Main product: {core_item_theyre_buying} Bonus items: {list_of_additional_items} Total package value: {combined_worth_of_everything} Sale price: {what_theyre_actually_paying} Deadline: {when_offer_expires} Reason for deadline: {why_its_limited_time} Scarcity element: {limited_quantity_or_time} Payment options: {installments_or_full_pay}
Write button copy plus 3-4 sentences that emphasize the complete package value and urgency. List what’s included without overwhelming them. Make the savings obvious. Include the deadline prominently. The button should capture the full offer, not just the main product. Use urgency language that feels legitimate. Make acting now feel smart, not pressured.
When to use it: During launch sequences, Black Friday sales, or when bundling complementary products together.
Pro tip: Include a countdown timer above the CTA button—visual urgency beats text urgency for time-sensitive offers.
You are writing CTA copy for a “apply now” or “request access” page where you’re selective about who you work with.
Program/service: {what_theyre_applying_for} Application process: {steps_they_go_through} Selection criteria: {how_you_choose_people} Acceptance rate: {how_many_get_accepted} What happens next: {timeline_and_next_steps} Investment level: {price_range_if_accepted} Commitment required: {time_or_effort_expected} Ideal candidate: {who_you_want_to_apply}
Write button copy plus 2-3 sentences that make applying feel like an opportunity, not a sales process. Emphasize selectivity without being elitist. Clarify the process and timeline. Make it clear what type of person should apply. Position acceptance as valuable. The button should feel like requesting consideration, not begging to buy. Include next steps so they know what to expect.
When to use it: For exclusive programs, high-end masterminds, or done-for-you services where client fit matters more than ability to pay.
Pro tip: Include “Not everyone qualifies” language above the button—exclusivity increases perceived value and attracts higher-quality applicants.
Social Proof That Builds Trust
You are writing social proof copy featuring a detailed customer success story for a landing page selling business software.
Customer name: {company_or_person_name} Industry: {what_business_theyre_in} Problem before: {specific_challenge_they_faced} Previous solution: {what_they_tried_that_failed} Your solution: {how_your_product_helped} Specific results: {numbers_metrics_outcomes} Timeframe: {how_long_results_took} Quote: {direct_testimonial_from_customer}
Write a 150-200 word case study that tells a complete story. Start with the customer’s situation and industry. Explain their problem and failed attempts. Describe your solution’s implementation. Focus heavily on specific, measurable results with numbers. Include a powerful direct quote. Make it scannable with bold key metrics. Write it so similar prospects think “that’s exactly like us.”
When to use it: When you have strong customer results with hard numbers, or when targeting B2B prospects who need proof of business impact.
Pro tip: Include the customer’s industry and company size—prospects need to see that businesses like theirs get results.
You are creating social proof copy showcasing multiple brief testimonials that address common objections to your service.
Objection 1: {first_common_concern} Testimonial 1: {customer_quote_addressing_that_concern} Customer 1: {name_and_title}
Objection 2: {second_common_concern} Testimonial 2: {quote_addressing_second_concern} Customer 2: {name_and_title}
Objection 3: {third_common_concern} Testimonial 3: {quote_addressing_third_concern} Customer 3: {name_and_title}
Objection 4: {fourth_common_concern} Testimonial 4: {quote_addressing_fourth_concern} Customer 4: {name_and_title}
Write 4 testimonial blocks, each 40-60 words, that directly counter specific objections. Lead each block with the concern as a subheading, followed by the testimonial. Include full names and titles. Make each testimonial feel conversational and authentic. Focus on the emotional relief of having their concern resolved, not just the logical benefits.
When to use it: When you know the top 3-4 objections from sales calls, or when different prospect segments have different concerns.
Pro tip: Put the most common objection first—most visitors will only read the first testimonial, so make it count.
You are writing social proof copy featuring “before and after” transformation results for a coaching or consulting service.
Client name: {first_name_only_or_full_name} Starting situation: {where_they_were_before} Key struggles: {specific_problems_they_faced} Timeframe: {how_long_you_worked_together} Your methodology: {what_approach_you_used} End result: {where_they_are_now} Specific metrics: {numbers_that_show_progress} Client quote: {testimonial_about_the_transformation}
Write a transformation story in 180-250 words using a clear before/during/after structure. Start with their challenging starting point. Briefly explain your working relationship. Focus heavily on the dramatic contrast between before and after. Include specific numbers or metrics where possible. End with an emotional quote about the transformation. Make it inspiring for similar prospects.
When to use it: For coaching, consulting, or transformation-based services where the change process is as important as the end result.
Pro tip: Include a photo of the client if possible—faces make testimonials more credible and relatable.
You are creating social proof copy that showcases impressive aggregate statistics from all your customers combined.
Total customers: {number_of_people_served} Key metric 1: {first_impressive_statistic} Key metric 2: {second_impressive_statistic}
Key metric 3: {third_impressive_statistic} Time period: {how_long_youve_been_tracking} Average result: {typical_customer_outcome} Success rate: {percentage_who_get_results} Industry recognition: {awards_mentions_or_press}Write 100-150 words presenting your track record with numbers that matter to prospects. Lead with your most impressive statistic. Include success rates if they’re high. Mention total customers served. Add context for timeframes and methodology. Include any third-party validation or press mentions. Make the numbers feel substantial and trustworthy. End with what this means for new customers.
When to use it: When you have strong aggregate numbers but individual case studies might not be as compelling, or for privacy-sensitive industries.
Pro tip: Include the methodology behind your numbers—“based on 500 customer surveys” is more credible than unexplained statistics.
You are writing social proof copy featuring expert endorsements or industry authority recommendations for your product or service.
Expert name: {endorser_name_and_credentials} Expert authority: {why_their_opinion_matters} Your relationship: {how_they_know_your_work} Endorsement quote: {what_they_said_about_you} Context: {when_where_they_experienced_your_work} Expert’s audience: {who_follows_or_respects_them} Additional credibility: {other_experts_or_media}
Write 120-180 words that establishes the expert’s authority first, then shares their endorsement. Explain why their opinion carries weight in your industry. Include context about how they experienced your work. Use their exact words in quotes. If you have multiple expert endorsements, mention them briefly. Make it clear why prospects should care